Natalie Catalina Vargas is a designer and curator. Creatively inclined to make things beautiful and live a collected life.


the founder

I'm Natalie, founder, designer, writer, and curator of my online shop (launching August 2017). Outside this space, I'm a full-time marketing and communications professional. I have over eight years experience in all things graphic design, marketing, writing, and content creation. I love social media, appreciate good branding, and have a keen eye for design and styling. I currently live in Washington, DC, with a few regular escapes to our Florida home. I hoard ephemera and have a thing for palm trees, old films, margaritas, sea breeze, chocolate milkshakes, and dancing. I do my best.

I began my blog in 2013 to fill a creative void and develop a space of sartorial and interior inspiration. This visual diary aims to provide a plethora of minimalist, thoughtfully curated content. I share effortless styling, frivolity, and mid-century interiors, with a few personal musings in between.

Through out my time in blogging, I pursued a few freelance projects for like-minded creatives, entrepreneurs, and more. These days, I'm hoping to do more of that! If you dig my style and are interested in working together, please visit my studio page for more information.

Natalie Catalina

coming soon

To expand on my love for scouting out beautiful items for the blog, I'll be opening my own online small shop in August 2017. A collection of vintage items, accessories, and flea market finds for the modern bohemian who embraces surf culture and good vibes. Stay tuned, more coming soon. 



"I'm going to make everything around me beautiful. That will be my life."  

Elsie de Wolfe