Natalie Catalina Vargas is a designer and curator living in Washington, DC. Creatively inclined to make things beautiful and live a collected life.



Hello, I'm Natalie! The founder, designer, writer, and curator of my online shop. Outside this space, I'm a full-time marketing and communications professional. I have over six years experience in all things graphic design, marketing, writing, and content creation. I love social media, appreciate good branding, and have a keen eye for pretty things. I currently live in Washington, DC, with a few regular escapes to our Florida home. I adore good design, ephemera, & chocolate milkshakes.

I began my blog in 2013 to fill a creative void and to develop a space of sartorial and interior inspiration. This visual diary aims to provide a plethora of minimalist, thoughtfully curated content through effortless styling, frivolity, and mid-century interiors, with a few personal musings in between. I'm also a freelance designer and love to work on fun projects with like-minded creatives and entrepreneurs.

In September 2017, I opened my own online small shop (inspired by the beautiful products I share on my blog) full of vintage items, accessories, and flea market finds.

Natalie Catalina


"I'm going to make everything around me beautiful. That will be my life."


10 true facts


I'm 50% Hispanic and 50% Irish. I have the Latina skin and freckles to prove it, but don't speak Spanish (sad).



I definitely believe I was born in the wrong decade because... mid-century interiors and fashion.



My favorite movie is When Harry Met Sally.... and the original Yours, Mine, & Ours and Breakfast at Tiffany's.


I watch an episode of Bewitched almost every evening before I fall asleep in bed.



I have a Scottish Terrier named Roxy (or Roxanne when she's bad), and she's chic AF.



I am addicted to tacos. I could eat tacos every day for the rest of my life. But also (again) chocolate milkshakes.



Dream dinner party guests: Wes Anderson, Jane Birkin, Jackie Kennedy, Joe Biden, Hermione Granger, Robin Williams, and Meryl Streep.


I drink chocolate milk as much as a five year old probably does.



I was voted Most Likely to Become Famous for my high school's senior superlatives.



My favorite pastime is watching cheesy Lifetime and Hallmark movies with my mom.