Natalie Catalina Vargas is a consultant, designer, shop owner, and content creator. Creatively inclined to make things beautiful and live a collected life.


the founder

I'm Natalie, founder, designer, writer, and curator of my online shop. Outside this space, I'm a full-time marketing and communications professional. I have over eight years experience in all things graphic design, marketing, writing, and content creation. I love social media, appreciate good branding, and have a keen eye for design and styling. I currently live in Washington, DC, with a few regular escapes to our Florida home. I hoard ephemera and have a thing for palm trees, old films, margaritas, sea breeze, chocolate milkshakes, and dancing. I do my best.


The Blog

I began my blog in 2013 to fill a creative void and develop a space of sartorial and interior inspiration. This visual diary aims to provide a plethora of minimalist, thoughtfully designed content. Here, I share effortless styling, frivolity, and eclectic finds, with a few personal musings in between.

The Shop

To expand on my love for scouting out beautiful items for the blog, I established my own online small shop in July 2017. My shop is a collection of vintage and handpicked goods for the modern bohemian who embraces surf culture, mid-century finds, and good vibes. See all the current items available here


the studio

I've had several opportunities to help design online spaces and products for clients in the past. If you're interested in working together, learn more about my services here.




"I'm going to make everything around me beautiful. That will be my life."  

Elsie de Wolfe