Creative Design Services
After years spent cultivating a distinct visual point of view through my own creative platforms, I’m opening my books once again for freelance design collaborations.
Over the past decade, I’ve occasionally partnered with women-owned brands, interior designers, makers, and fellow creatives—shaping everything from refined brand identities to thoughtful print moments. Paired with 12+ years of strategic communications consulting, my work goes beyond design: I help build clear, compelling narratives that resonate.
My approach is anchored in visual intentionality and storytelling, bringing simplicity, beauty, and meaning to every detail. I’m deeply inspired by vintage ephemera, early to mid-20th century advertisements, and timeless design principles—elements that naturally inform my style. I have a fondness for imperfect, hand-drawn details, soft, considered palettes, classic typography pairings, and subtle design choices that quietly draw audiences in.
Clients often come for the aesthetic—but stay for the thoughtful perspective and grounded creative vision I bring to every collaboration. Whether you're launching something new or evolving something beloved, I’d love to help bring your vision to life.
Select Past clients include: Shannon Claire Interiors, Ariel Okin Interiors, Christine Elizabeth Jewelry, The Great., Emily + Meritt, DeSalvio Travel, Gallo Interior Design, Make Moves Vintage, Taylor Sterling, The Thirlby, Urban Outfitters
Visual portfolio to come
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Before we ever explore visuals, we begin with intention. This offering is about uncovering the foundation of your brand—the story, purpose, and perspective that set you apart. Together, we’ll clarify your voice, values, and mission, creating a thoughtful base that informs every design decision to come.
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Words are just as essential as visuals when building a brand with lasting resonance. Whether you’re seeking the perfect name for a new venture or need thoughtfully crafted brand messaging, I offer support in finding language that feels aligned, evocative, and true to your story. Together, we’ll create a foundation of words that connect, inspire, and endure.
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A visual identity should feel like a natural extension of your brand’s essence. Through custom logos, typography, and a refined color palette, we’ll shape a cohesive visual world that communicates not only what you do—but how you make people feel.
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There’s nothing like the tactile beauty of a well-designed piece. From stationery and printed collateral to digital documents, editorial design, and more, I design thoughtful print moments that reflect your brand’s heart—with every detail considered, and nothing extraneous. Tangible pieces your clients will want to hold on to.
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Your Substack is more than a newsletter—it’s an intimate space for you and your community. We’ll bring clarity and polish to your space through custom design (including wordmark, logo, and additional elements), layout guidance, and visual touches that mirror your voice and vision, helping your readers feel just as inspired by the look as the language.
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Your digital home should feel as intentional as the brand it represents. With a focus on clarity, flow, and visual storytelling, we’ll design a Squarespace site that feels cohesive, elevated, and easy to navigate. Whether you’re starting from scratch or refreshing your current space, we’ll create something that aligns with your aesthetic and functions beautifully for your needs.
Current Offerings
Get In Touch
I am currently accepting new projects and would be happy to share more about my process, timeline, and create a custom quote based on your vision. Fill in and submit the form below or email hello@nataliecatalina.com—don’t hesitate to simply reach out with questions.