Creating compelling brand experiences through thoughtful identity and tactile design

Over the past decade, Natalie has cultivated a distinct visual point of view through her own creative platforms. An organic expression of her personal style that, over time, began attracting design inquiries from fellow creatives. Today, she channels that same sensibility into thoughtful freelance work, partnering with women-owned brands, interior designers, makers, and other creatives on projects that span brand identity, print concepts, and more.

With an approach anchored in visual intentionality and storytelling, Natalie brings simplicity, beauty, and meaning to every detail. Her aesthetic is shaped by a deep love for vintage ephemera, early to mid-20th century advertisements, and timeless design principles… elements that continue to inform her work in quiet but distinctive ways.

Whether you're launching or evolving something beloved, she can help bring your vision to life.

Strategy and copywriting
A thoughtful foundation, shaped by positioning, voice, values, and mission, that informs every design decision to come.

Identity Design
A full visual identity suite including custom logos, graphic elements, typography, and a refined color palette to shape a cohesive brand world.

Print and product Design
Beautifully considered brand collateral including packaging concepts, stationery design, and elements that brings your brand into the tangible.

Substack Design
A polished and personal Substack presence with custom newsletter elements and visual direction to create an engaging reader experience.