Creating compelling brand experiences through thoughtful identity and tactile design

Over the past decade, Natalie has cultivated a distinct visual point of view through her own creative platforms. An organic expression of her personal style that, over time, began attracting design inquiries from fellow creatives. Today, she channels that same sensibility into freelance work, partnering with women-owned businesses, interior designers, makers, and other creatives on projects that span branding, design, and print.

With an approach anchored in visual intentionality, simplicity, and storytelling, Natalie brings meaning to every detail. Her aesthetic is shaped by a deep love for vintage ephemera, custom font work, early to mid-20th century ads, and classic design principles… elements that continue to inform her work in quiet but distinctive ways.

Whether you're launching or evolving something beloved, she can help bring your vision to life.

Brand Strategy
A thoughtful foundation, shaped by positioning, voice, values, mission, and persona, that informs every design decision to come.

Naming and Copywriting
Purposeful language for products, events, or established brands, including naming and copy for web, print, digital materials and more.

Identity Design
A full visual suite including wordmarks, logomarks, graphic elements, typography, and a refined color palette to shape a cohesive brand world.

Print Design
Beautifully considered brand collateral including stationary design, packaging design concepts, and elements that brings your brand into the tangible.

Substack Design
A polished and personal Substack presence with custom newsletter elements and visual direction to create an engaging reader experience.